Baca Health Insurance Solutions was built on a simple belief: every Arizonan deserves honest, expert guidance when it comes to protecting their health and their family.
Kathy Baca founded Baca Health Insurance Solutions after seeing firsthand how confusing and frustrating the insurance industry could be for everyday Arizonans. Too many people were either overpaying for coverage they didn't need, underinsured when they needed it most, or simply going without because they didn't know where to start.
With a background in health insurance spanning more than two decades, Kathy built her practice on a different model: independent, unbiased guidance that puts the client's needs ahead of any carrier relationship. As an independent broker, she's never limited to one company's products — she shops the entire Arizona market to find the right fit.
Over the years, that approach has earned the trust of more than 5,000 Arizona individuals, families, and businesses. Many clients have been with Baca Health for 10, 15, even 20 years — returning each year for their annual coverage review and referring friends and family with confidence.
Whether you're a young professional shopping for your first individual plan, a small business owner looking to offer benefits, a family navigating the ACA Marketplace, or a senior approaching Medicare eligibility — Kathy brings the same depth of knowledge and personal attention to every consultation.

These aren't just words on a page — they're the principles that guide every client interaction and every plan recommendation we make.
As an independent broker, we're not tied to any single insurance company. We work for you — comparing plans across all major Arizona carriers to find the best fit for your needs and budget.
Insurance is personal. We take the time to understand your situation, your family, and your goals before making any recommendation. You're never just a policy number to us.
Most of our clients have been with us for years — even decades. We review your coverage annually, notify you of better options, and are always available when you have questions.
With 20 years of experience across individual, group, Medicare, and life insurance, we've seen nearly every situation. That depth of knowledge translates directly into better outcomes for our clients.
"Kathy has been our family's insurance broker for over 12 years. Every year she reviews our plan and finds us better coverage at a lower price. I don't know what we'd do without her."
"When I turned 65, I was completely overwhelmed by Medicare. Kathy walked me through every option, explained the differences clearly, and helped me pick the perfect plan. She made it easy."
"As a small business owner, I needed group health insurance for my team but had no idea where to start. Kathy handled everything and got us great coverage at a price that actually fit our budget."
From your first individual health plan to Medicare and everything in between — we're your one-stop resource for insurance in Arizona.
A free, no-pressure consultation is all it takes. We'll review your situation, explain your options, and help you make a confident decision — at no cost to you.